Jaksokuvaus
Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.
Uusimmat jaksot
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How The Lincoln Project’s endless stream of viral ads were actually made (in record time)
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Behind Hendrick's Gin's quirky ad approach
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Behind Calm's unexpected Election Night win
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How Activision Blizzard found success amid a global pandemic
2020-11-19 • 32min
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How streaming news channels made their mark in the 2020 election
2020-11-12 • 22min
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How to not miss the mark in multicultural marketing
2020-11-04 • 43min
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The state of the CMO
2020-10-01 • 31min
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How a microbe from Yellowstone could shake up the food industry
2020-09-24 • 28min
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LinkedIn’s head of global sales on the early pandemic ad panic
2020-09-10 • 33min