Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites. Key moments: Introduction to the Ad Nerds podcast and the importance of Sonic branding in advertising (1:04 ) Examples of Sonic branding from Spanky's experience, including jingles for Budweiser and an air conditioning and heating client in Washington DC (3:44) American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens, and how small businesses can use AR to engage customers (5:00) The Cleveland Cavaliers' use of AR to engage fans during their games (6:58) Expedia's new emotional marketing campaign and the importance of emotional storytelling in advertising (8:55) The problems with cookie banners and pop-ups on websites, and the importance of making sure your website is user-friendly and not annoying to visitors. (12:45)