Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation. Key moments: Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10) Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30) Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50) Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20) Provides a personal update on his health and plans for the podcast (00:42:00)