Podme logo
KotiLöydäKategoriatEtsiOpiskelijoille
We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

18:192023-05-31

Jaksokuvaus

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk. Key Moments JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40) Spanky discusses when and why to buy out-of-home or outdoor media (09:55) Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20) Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55) Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30) Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20) Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00)

Uusimmat jaksot

Ad Nerds
Ad Nerds

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

2024-08-2136min
Ad Nerds
Ad Nerds

#77 - Navigating AI and IP and How To Stay Out Of Trouble

2024-06-2821min
Ad Nerds
Ad Nerds

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

2024-06-1423min
Ad Nerds
Ad Nerds

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

2024-06-0736min
Ad Nerds
Ad Nerds

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

2024-05-1521min
Ad Nerds
Ad Nerds

We 6/28 - Hitting Pause For Cancer Treatment

2023-06-2811min
Ad Nerds
Ad Nerds

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

2023-06-2712min
Ad Nerds
Ad Nerds

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

2023-06-1913min
Ad Nerds
Ad Nerds

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

2023-06-1614min
Ad Nerds
Ad Nerds

We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby

2023-06-1418min
logo

PODME

TIEDOT

  • Evästekäytäntö
  • Käyttöehdot
  • Tietosuojakäytäntö
  • Medialle

LATAA SOVELLUKSEMME!

app storegoogle play store

ALUEELLA

flag
  • sweden_flag
  • norway_flag
  • finland_flag

© Podme AB 2024