Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

44:022022-08-02

Jaksokuvaus

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During the conversation, Mike & Dal discuss:  --- ✅ How has TV changed and how is it adjusting to consumer change?  --- ✅ Programmatic vs direct. How has that evolved?  --- ✅ How do you now measure TV effectiveness?

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