Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
41:50•2024-02-29
Jaksokuvaus
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success.
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