#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation

Genevieve Ascencio is a VP at Golin, a public relations agency, where she heads up their Mountain Dew account. She has a deep background in strategy, as the former VP of Digital at Factory PR, where she focused largely on public relations, influencer activations, and digital marketing for fashion and retail brands. Genevieve is a social media and digital marketing specialist with a propensity for building agile online marketing campaigns that encourage interaction with target consumers. She is also an adjunct instructor at Fashion Institute of Technology, and is the founder of Tee Chérie, a clothing company that celebrates Haitian culture through style. On this episode, she shares her perspective on what her role as a VP is, what strategy is, communication preferences around risk, planning for innovation, and how she has layered on the roles of spouse and parent on top of her career. This episode kicks off a series that focuses on careers in strategy, how strategists define their jobs, their approach, and so much more. Follow Genevieve: Genevieve Instagram: https://instagram.com/thatgenevieve Genevieve Twitter: https://twitter.com/thatgenevieve Genevieve LinkedIn: https://www.linkedin.com/in/genevieveascencio/ Tee Chérie Instagram: https://www.instagram.com/teecheriestyle/ Follow #BTSPodcast and share what you learned and what you’d like to learn: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial Follow host Lynae Cook Twitter: https://twitter.com/lynaecook Instagram: https://www.instagram.com/lynaecook/ Facebook: https://www.facebook.com/lynaecook LinkedIn: https://www.linkedin.com/in/lynaecook/ Book an in-home massage using SOOTHE, use code LZLRZ to save. Traveling soon? Use HotelTonight for excellent hotel accommodations at reasonable prices, code LCOOK61 will help you save on your first booking. Book a Breather room for your next team offsite, meeting while traveling, or conference call on-the-go using LYNAE at checkout. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support