Jaksokuvaus
In this episode, Gartner analyst Ben Bloom discusses the 2023 Gartner Marketing Technology Survey, which saw martech utilization falling further while generative AI is poised to rise. We review how CMOs can assess martech adoption, leverage relationships with IT, and preserve resources for tomorrow.Benjamin Bloom is a VP, Analyst helping marketing leaders with martech stack optimization, personalization, and customer data management.Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a consultant/strategist and client-side team leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.