1054: Renee DiResta | The Puppet Masters of Public Opinion

Invisible Rulers author Renee DiResta explains how disinformation has reshaped online discourse with real-world consequences — and who benefits from it! What We Discuss with Renee DiResta: The phenomenon of "audience capture" — influencers and content creators becoming more extreme in their views to cater to their audience's expectations and maintain engagement. The concept of "flooding the zone" with multiple explanations or theories to create confusion and make it difficult to determine the truth, often used in disinformation campaigns. The "Liar's dividend" — the ability to deny real events or information by claiming they are fake or manipulated, enabled by the existence of advanced manipulation technologies. The challenges of maintaining a shared reality in the age of social media, where people can easily find confirmation for their existing beliefs and form echo chambers. To combat misinformation and propaganda, we can develop media literacy skills by being aware of our emotional responses to content, taking time to verify information from multiple sources, and learning to recognize common propaganda techniques. By cultivating these skills, we can become more discerning consumers of information and contribute to a healthier online discourse. And much more... Full show notes and resources can be found here: jordanharbinger.com/1054 If you love listening to this show as much as we love making it, would you please peruse and reply to our Membership Survey here? And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally! This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom! Do you even Reddit, bro? Join us at r/JordanHarbinger!