![20 Growth: Shopify's VP of Growth on Why Standalone Growth Teams Operate More Efficiently than Integrated Ones, Why You Should Hire as Senior Growth Leaders as Possible and The Biggest Mistakes Founders Make When Making Their First Growth Hires](https://podmestorage.blob.core.windows.net/podcast-images/FA5F2E0D12B852FA900D63F834D9A283_small.jpg)
20 Growth: Shopify's VP of Growth on Why Standalone Growth Teams Operate More Efficiently than Integrated Ones, Why You Should Hire as Senior Growth Leaders as Possible and The Biggest Mistakes Founders Make When Making Their First Growth Hires
Jaksokuvaus
Luc Levesque is currently the VP of Growth at Shopify and also advises companies like Twitter, Pinterest, and Quora. At the age of 21, Luc founded TravelPod, the world’s first travel blogging platform. 10 years later, TravelPod was acquired by Expedia, where Luc led the creation of two award-winning products: TripWow and the Traveler IQ Challenge. Luc then served as an executive at TripAdvisor, where he built and led the growth team which helped TripAdvisor become the world’s largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook where he was an executive and led the creation of Messenger Kids. In Today's Episode with Luc Levesque We Discuss: 1.) Entry into Growth: When did Luc realise the power of "growth" within every company? How did Luc subsequently make his way into the world of growth pose-selling his first company? What does Luc know now that he wishes he had known when he made the entry into growth? 2.) Growth and Viral Loops: How does Luc define "growth" today? How should leaders choose what is the right north star to focus on for their business? Should this north star change? If so, how often should the north star change? How does Luc define "viral loops"? What makes the best viral loops today? 3.) Growth: Building the Team: When is the right time for founders to start thinking about building a growth team? Should it be standalone or integrated into other functions in the company? Should the first growth hires be senior and tasked with hiring the team or junior and be more lean as a way to test growth as a new function? What are the signals Luc looks for when hiring for growth? What are the best questions that reveal the characteristics growth leaders need to have? 4.) Growth: The Action: What is a growth decision Luc made without data? How did it go? What are some growth tactics that have become stronger over time? What have died a death? How should leaders know when to kill a new project vs continue and keep testing? What are the biggest mistakes Luc sees founders make when building and scaling their growth team?
Uusimmat jaksot
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/B7FDBBFE617609B012E714D3AC1ADB10_small.jpg)
20VC: Turning a $15M Investment in Monday into $1.5BN in Cash | The Strategy Behind a 37x DPI $45M Fund | The Three Step Process to Selling Positions that has Netted Top Percentile Returns with Avi Eyal, Co-Founder @ Entrée Capital
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/D523E8CE922BF9B19501A10A1ABA6037_small.jpg)
20VC: LLMs Are Reaching a Stage of Diminishing Returns: What is the Next S Curve | The Bull & Bear Case for China's Ability to Challenge the US' AI Capabilities | How AI Changes the Future of War & How Agents Will Reshape Society with Matt Clifford @ EF
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/E07DCE56E0F65D6635D7BEE58C19D593_small.jpg)
20VC: Raising $126M Across 3 Rounds in Just 6 Months, Being the Youngest Founder of a Unicorn Company | But Everything Was Not as it Seemed: The Real Story of Vise: The Regrets, Mistakes and Mis-Hires with Vise's Samir Vasavada
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/EC54EB4DFABBED0EA2D0B3658C3869D9_small.jpg)
20VC: Klaviyo's Andrew Bialecki on Going Public in an IPO Winter, Is Klaviyo Under-Priced in Public Markets and Why, Why Every VC Turned Klaviyo Down in the Early Days & How Shopify's Partnership Changed the Game
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/361220C2885877FA1594AEA55B5A49E3_small.jpg)
20VC: Why Foundation Model Performance is Not Diminishing But Models Are Commoditising, Why Nvidia Will Enter the Model Space and Models Will Enter the Chip Space & The Right Business Model for AI Software with David Luan, Co-Founder @ Adept
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/C554204938F333F0BB96310FAF7CA050_small.jpg)
20Growth: How Revolut Acquired Their First 10M Users: Tips, Tactics and Strategies From the Revolut Product & Growth Playbook with Val Scholz, Former Head of Growth @ Revolut
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/C6ABA74C1931C968B60A343EEBBA16E3_small.jpg)
20VC: Foundation Models are the Fastest Depreciating Asset in History, Lina Kahn is a Threat to American Capitalism, PE is Not Coming to Save the M&A Market & How China Could Overtake the US in the AI Race with Michael Eisenberg
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/849C16ABD052061AD1CA313A6A6AD979_small.jpg)
20VC: Index's Danny Rimer on Investing Lessons from Hits like Figma, Discord and Etsy to Missing Snapchat, Airbnb, Facebook & Spotify | Why Valuation is a Trap and Market Sizing, Signalling and Sector/Geo-Specific Funds are all Noise
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/1A64A9904AAAD32109FDB51209877892_small.jpg)
20Product: Loom CPO Janie Lee on Three Core Skills that Make the Best PMs, How to Find, Pick and Train the Best PM Talent and Lessons from OpenDoor and Rippling on Product Breadth, Pricing and Talent Density
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/33CDD0890272A42957ED3B7CADD95009_small.jpg)