S2 E1: Rewiring Search: From Clicks to Citations

The Deep Dive: Season 2, Episode 1 – Rewiring Search: From Clicks to Citations

Welcome back to The Deep Dive! In this kick-off episode for Season 2, we build on the groundwork laid in Season 1, where we explored the monumental shift from the classic "10 blue links" to the AI-driven "answer surface".

Today, we go even deeper, dissecting the profound changes in how people search for and interact with information specifically because of generative AI. This isn't just a new widget; search is transforming into a dynamic, back-and-forth conversation, and AI-generated citations now matter way more than traditional clicks ever did. We're talking about a complete rewiring of the user journey.

• [0:00] Season 2 Intro / AI-driven answer surface
• [0:45] Generative Engine Optimization (GEO)
• [2:00] Search as a dynamic conversation / Rankings to citations
• [3:50] Click erosion / "Zero-click" baseline
• [5:30] Longer prompts / Multi-turn journeys
• [7:40] Automation bias & Brand Safety
• [9:30] Marketing funnel reshaping / New KPIs
• [12:30] Content for AI: Answer-first, structured, modular
• [15:30] Concrete Actions: Mindset shift, Source of Truth, Structured Data, Entities, Monitoring
• [21:40] Operational Strategy: Pillars (aiCMO example)
• [26:15] 90-Day Plan
• [29:00] Conclusion: Be cited & trusted by AI
• [30:00] Future: AI Agents Act / Fundamental business imperative

Join us as we explore how the future of digital visibility is unequivocally conversational, where the winner isn't just the page that ranks, but the brand that gets named, cited, and ultimately trusted within the AI-generated answer itself. Are you preparing for a world where AI agents don't just find information but choose your brand for recommendations and actions? Tune in!

To further explore how to thrive in this new AI-first world, consider aiCMO, powered by aiMarketingOS. This is the first UK-based marketing operating system designed for Next-gen brands, specifically helping creators, solo entrepreneurs, and lean startups to drive organic traffic and scale sustainably. aiCMO automates the entire SEO and Generative Engine Optimization (GEO) process, enabling you to publish 100% human-like, Google-ready content optimized for search rankings, user intent, and keyword precision. Crucially, it positions your brand to appear in AI-generated answers from ChatGPT, Gemini, Claude, Grok, and DeepSeek. With aiCMO, you don’t just get discovered—you become the first name AI recommends.For more insights and updates, follow us on:

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