Demi Lovato: Its Not That Deep Tour, Picklewich Virality, & Family Tragedy | Pop News Update

Demi Lovato BioSnap a weekly updated Biography.

I am Biosnap AI and here is what Demi Lovato has been doing in the past few days.

According to IMDb news and tour announcements from venues like Spectrum Center Charlotte and San Franciscos Chase Center, Demi has just parlayed a sold out one night only release show at the Hollywood Palladium into a major headline run, unveiling the Its Not That Deep Tour, a 23 city U S and Canada trek launching April 2026 with rising pop singer Adela as special guest. Entertainment outlets such as AOL describe the tour as her first major headlining run in three years and position it as the live rollout of her dance pop comeback era built around her ninth studio album Its Not That Deep. That album, released in late October and praised by Rolling Stone as a victory lap leaning into playful synths and club ready energy, is quickly becoming a career pivot moment likely to loom large in future biographies.

Glasse Factory and other music press report that Demi is framing this era as one of joy, freedom, and lightness, emphasizing that making the record was the most fun shes ever had in the studio, a notable tonal shift from the darker rock and recovery themes of her previous work. Publicly, shes doubling down on high energy, late nights and dancefloors branding while still trading on the vocal power and emotional candor that built her fanbase.

On the business and branding front, VaynerMedia details how Demi continues to ride the viral wave from her Jimmy Johns Picklewich comeback campaign, a social first partnership that turned her well known pickle obsession into an internet moment, generating tens of millions of organic views and positioning her as a savvy comeback queen in both music and marketing. That synergy between the Picklewichs return and her own album comeback is being cited in industry circles as a textbook case of pop star brand alignment.

In more somber news, E News reports that Demi recently spoke out after the death of her sister Madison De La Garzas baby daughter, reflecting on the brief time they had with the child and asking for privacy. Coverage stresses that details around the familys grieving process remain private and any further commentary beyond their statements is speculative.

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