Launch Lessons from Lovina: The Importance of Customer Obsession
B2B Inspired16 Jul 2024

Launch Lessons from Lovina: The Importance of Customer Obsession

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined custom...

Episoder(45)

What Our Most Successful Clients Are Doing In February with Team BlueOcean

What Our Most Successful Clients Are Doing In February with Team BlueOcean

Let us know your thoughts. As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this epi...

15 Des 202539min

Designing Value That Sticks with Nicola O'Rourke

Designing Value That Sticks with Nicola O'Rourke

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, ...

8 Des 202538min

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Bra...

23 Okt 202532min

Marketing Effectiveness with Carolyn Schofield

Marketing Effectiveness with Carolyn Schofield

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ an...

5 Okt 202556min

Effective Tips On Being A Better Leader with Hayley Nelson

Effective Tips On Being A Better Leader with Hayley Nelson

Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the li...

28 Aug 202536min

Creating Authentic Company Values with Clare Swallow

Creating Authentic Company Values with Clare Swallow

Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, an...

11 Aug 202535min

Building Business With Purpose with David & Julie Hayes

Building Business With Purpose with David & Julie Hayes

Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, found...

21 Jul 202546min

Partnering For Export Success with Phillipa Cameron

Partnering For Export Success with Phillipa Cameron

Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what i...

2 Jul 202547min

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