Episode 5: From Traditional ABA to Entrepreneurship with Mellanie Page
ABA Redefined23 Jul 2025

Episode 5: From Traditional ABA to Entrepreneurship with Mellanie Page

Ready to break free from traditional ABA and explore entrepreneurship?

In this episode, Sarah sits down with Mellanie Page, a 15-year ABA veteran who transformed her career from traditional clinical work to building multiple successful businesses.

Mellanie shares her journey through operations, getting an MBA (and why she considers it a mistake), and eventually finding her calling in organizational behavior management and business coaching.

If you're feeling stuck in traditional settings or curious about applying behavior analysis beyond autism, this conversation will show you exactly how to take action and create the career you actually want.

Resources Mentioned

  • MBA programs (and why they may not be necessary for entrepreneurs)

  • OBM Practitioner Program (12-week project-based program)

  • Digital Clinician Program (90-day online business coaching)

  • ABA Collective (monthly CEUs and training)

  • Organizational Behavior Management (OBM) framework

  • Clinical Entrepreneur CEU series

  • Value-based pricing strategies

  • Amazon Storefront and affiliate marketing

Quotes from This Episode

  • "You don't get burned out from the science. You get burned out from applying it in a way that doesn't let you up."

  • "I think we're conditioned to believe we have to have a full plan and a career built out before we start dabbling and exploring."

  • "If an RBT can teach something to a business owner outside of our industry, then why can't a BCBA, with all of this foundational knowledge, learn a framework, start getting applied practice, and get really good at it?"

  • "I don't care about your burnout if you're not making decisions that guide you toward a different path."

  • "You have to be a few steps ahead of people. And to be honest, if you want to work in another industry, a lot of business owners don't even understand the concept of reinforcement."

  • "Money is the currency for freedom. Whether people like that or not, that's okay, but it is."

Connect with MBB

Become a Board Certified Health Coach:

⁠https://mindbodybehavior.co/board-certified-health-coach⁠

Mind Body Behavior 6th Edition Supervision Curriculum:

⁠https://mindbodybehavior.co/curriculum⁠

FREE CEUS:

32 CEU Board Approved Health Coaching Program:⁠ https://mindbodybehavior.podia.com/boardhealthcoach⁠

BCBA Supervision Program Outside ASD:⁠ ⁠

⁠https://mindbodybehavior.podia.com/bcbasupervision⁠

Email: sarah@mindbodybehaviorllc.com

Social Media: @sarahburby @mindbodybehavioranalysts

Love the show? Leave us a 5-star review, click "follow," and share it with a BCBA friend who's ready to think outside the traditional box.

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