Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave

Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave

ABA Redefined - Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave

Release Date: 11/5/2025

Duration: 18 minutes 40 seconds

Host: Sarah Burpee, Founder of MindBodyBehavior


Sarah gets real about the messiness of launching new things - from email platform disasters to spiral moments to the growth that happens when you refuse to let mistakes derail you. This unscripted Monday recording (released Wednesday) captures the raw highs and lows of pushing outside your comfort zone, featuring retreat launch chaos, hard-won self-compassion skills in action, and why Sarah's building things that don't exist yet in the behavior analysis world.


In this episode Sarah Discusses...

  • The email platform disaster that almost derailed the retreat launch (twice)

  • How she caught herself spiraling and used the skills she teaches in real-time

  • Personal growth markers: being able to sleep through mistakes and not blame others

  • Getting validation at exactly the right moment from an ACT trainer peer review

    • Why constantly stepping outside your comfort zone matters more than feeling comfortable


    Quotes From This Episode:

"If this were three years ago, probably two years ago, I physically wouldn't have even been able to go to sleep at night. That mistake, that error, would've literally kept me up all night."

"I don't care. You know, if you are a business owner and I, we all just experience similar struggles of being human."

"Everything is a starting point, and I also think so often we get frustrated because the first time we do something, we have this vision in our head... It doesn't always look like that the first time."

"The best thing that can happen is that it exceeds my expectations and everyone else's expectations. And I know by staying stagnant and not doing these things, I'm gonna feel unfulfilled."

"I used to get super frustrated if I was not good at something immediately. I did not have a lot of perseverance. I had to teach myself, literally teach myself the skill of perseverance."


Resources Mentioned:


Episoder(33)

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