How to take your e-commerce brand to Gen Z
Abandoned Cart14 Nov 2023

How to take your e-commerce brand to Gen Z

In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.

Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers.

One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content.

Key Takeaways:

  • Influencer marketing and reaching Gen Z through TikTok and Pinterest
  • TikTok's e-commerce potential and how brands can benefit
  • Influencer marketing for e-commerce brands
  • Influencer marketing strategies and best practices

Links:

Joshua Roche - Founder & CEO at Bulla Co | The Gen Z Influencer Agency

LinkedIn - https://www.linkedin.com/in/joshuaroche/

www.pinkleopard.co.uk


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