How do I create a marketing plan and the importance of getting it right?
Abandoned Cart20 Feb 2024

How do I create a marketing plan and the importance of getting it right?

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.

Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.

When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.

Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.

Key Takeaways:

  • The benefits of hiring a fractional CMO.
  • How to create a marketing plan.
  • The difference between a strategy and a tactic.
  • Customer-centric marketing strategies and campaigns.
  • Involving stakeholders in business strategy.


Links:

Sarah Fox

LinkedIn - https://www.linkedin.com/in/imsarahfox

Website - https://bemorefox.co


www.pinkleopard.co.uk

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