
Market Research on a Startup Budget : When to Trust Synthetic Data
Synthetic data is often pitched as a shortcut around slow, expensive market research. In this episode, we break down when that promise holds, and when it falls apart.This week, we welcome our guest Le...
4 Feb 1h 4min

Synthetic Data Without the Hype: Practical Uses and Real Risks
Synthetic data is being pitched as the end of slow, expensive market research. And in some cases, it really can help: it’s useful for testing systems safely, generating options quickly, and reducing t...
28 Jan 42min

AI Video Tools Explained: Best Use Cases, Limits, and Risks
AI video tools like Sora 2 and Nano Banana are finally crossing a line that earlier generations couldn’t: they don’t feel creepy anymore, and in some cases, they actually work! But “looking impressive...
21 Jan 1h

Holiday Rewind: Getting Cited, Not Ranked: A Practical Guide to AEO
60% of searches now end without a click. If you’re still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you’re already behind.We originally released this as a two-...
7 Jan 1h 4min

Holiday Rewind: Your Laptop Can Run AI Now? Small Language Models (SLMs) 101
We’re off for the holidays, so this is a re-release + stitched double-episode focused on Small Language Models (SLMs) and how to actually use them.Kyle and Jess get hands-on with SLMs, showing you how...
31 Des 202556min

Holiday Rewind: How to Get AI to Actually Do What You Want - Prompt Engineering That Doesn't Suck
We're off for the holidays so this is a re-release of one of our most popular episodes. Kyle and Jess completely overhaul their most popular episode on prompt engineering, because GPT-5 isn't just fas...
24 Des 202544min

Your IP in the AI Era: What Disney's Deal with Sora Means for Founders & SMBs
Last week, Disney announced a billion-dollar deal with OpenAI to license 200+ characters into Sora. Everyone's treating this as Hollywood drama, but what Disney actually did is show every IP-based com...
17 Des 202556min





















