Being an “Influencer” After 40, Plus Makeup Education With Erica Taylor

We’re joined by Erica Taylor, a professional makeup artist with nearly 30 years of experience, the internet’s go-to voice for women over 40, and the Global Makeup Coach at IT Cosmetics. With a community of more than three million followers, Erica has built a loyal audience by demystifying makeup for midlife skin, blending expert technique with refreshing honesty. Erica breaks down her current must-haves and explains why skin-first, forgiving formulas matter more than ever for mature skin. From her early days in portrait painting and working makeup counters to navigating social media as the “midlife makeup guru,” Erica opens up about aging in a youth-obsessed industry, the makeup mistakes women over 40 should stop making ASAP, and the realities of being an influencer later in life.

This episode is made possible by IT Cosmetics, as part of Gloss Angeles Confidential.

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