Market Research on a Startup Budget : When to Trust Synthetic Data
Synthetic data is often pitched as a shortcut around slow, expensive market research. In this episode, we break down when that promise holds, and when it falls apart.This week, we welcome our guest Le...
4 Feb 1h 4min
Synthetic Data Without the Hype: Practical Uses and Real Risks
Synthetic data is being pitched as the end of slow, expensive market research. And in some cases, it really can help: it’s useful for testing systems safely, generating options quickly, and reducing t...
28 Jan 42min
The AI Bubble Question: Hype, ROI, and the Future of Tech
We're back from the holidays, and we've got a doozy of an episode. The stock market is betting everything on AI, but many organizations are still struggling to turn it into real results. So what’s act...
14 Jan 1h 7min
Holiday Rewind: Getting Cited, Not Ranked: A Practical Guide to AEO
60% of searches now end without a click. If you’re still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you’re already behind.We originally released this as a two-...
7 Jan 1h 4min
Holiday Rewind: Your Laptop Can Run AI Now? Small Language Models (SLMs) 101
We’re off for the holidays, so this is a re-release + stitched double-episode focused on Small Language Models (SLMs) and how to actually use them.Kyle and Jess get hands-on with SLMs, showing you how...
31 Des 202556min
Holiday Rewind: How to Get AI to Actually Do What You Want - Prompt Engineering That Doesn't Suck
We're off for the holidays so this is a re-release of one of our most popular episodes. Kyle and Jess completely overhaul their most popular episode on prompt engineering, because GPT-5 isn't just fas...
24 Des 202544min
Your IP in the AI Era: What Disney's Deal with Sora Means for Founders & SMBs
Last week, Disney announced a billion-dollar deal with OpenAI to license 200+ characters into Sora. Everyone's treating this as Hollywood drama, but what Disney actually did is show every IP-based com...
17 Des 202556min
