Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

In this episode of The Remote CMO, Brenna Loury, Chief Marketing Officer of Doist, shares her experiences in building and managing a fully remote marketing team. Brenna discusses Doist's unique approach to remote work, their marketing strategies, and how they've maintained a strong company culture across 35 countries.

Key Topics Discussed:

  • Doist's journey as a bootstrapped, profitable, and fully remote company
  • The structure and size of Doist's marketing team
  • Strategies for hiring and sourcing talent in a remote environment
  • Doist's approach to managing time zones and work schedules
  • The importance of trust and core values in remote team management
  • Challenges faced in remote work and how Doist overcame them
  • Doist's unique benefits and perks for remote employees

Actionable Takeaways for Remote Marketing Leaders:

  1. Use specific application questions to assess candidates' motivation and alignment with company values
  2. Implement paid test projects as part of the hiring process to evaluate candidates' skills and fit
  3. Create a transparent communication system where most discussions are open by default
  4. Establish a consistent benefits structure across all countries to ensure fairness
  5. Don't compromise on core values when building and managing a remote team

Episoder(19)

Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her tran...

20 Feb 202535min

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey a...

13 Feb 202532min

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discu...

2 Okt 202425min

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automati...

27 Sep 202434min

Remote Leadership Strategies for High-Performance Teams

Remote Leadership Strategies for High-Performance Teams

In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management s...

11 Sep 202423min

Building a Strong Culture in a Fully Remote Marketing Team

Building a Strong Culture in a Fully Remote Marketing Team

In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian dis...

4 Sep 202424min

Building Resilient Marketing Teams in a Remote-First World

Building Resilient Marketing Teams in a Remote-First World

In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagem...

30 Aug 202431min

Distributed Talent Management: A CMO's Approach to Remote Team Success

Distributed Talent Management: A CMO's Approach to Remote Team Success

In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS pl...

14 Aug 202418min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
lederpodden
rss-fa-makro
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
boligbobla
rss-andelige-tanker-med-camillo