From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team

From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team

In this episode of The Remote CMO, Carly Marsh, Chief Marketing Officer of Sketch, shares her experiences in leading a fully remote marketing team for a UX/UI design tool company. Carly discusses Sketch's journey as a remote-first company, their marketing strategies, and how they've maintained high standards while marketing to designers.

Key Topics Discussed:

  • Sketch's evolution as a remote-first company since its founding in 2012
  • The structure and size of Sketch's marketing team, which has adjusted from 32 to 10 members
  • Strategies for hiring and vetting remote talent in the marketing field
  • The challenges and approaches to marketing to designers, who have high standards for visual content
  • Sketch's unique interview process, including a Slack type-chat interview
  • The importance of cross-functional collaboration in a remote environment

Actionable Takeaways for Remote Marketing Leaders:

  1. Focus on building strong relationships across the company quickly when starting as a remote CMO
  2. Adapt job titles and roles to encourage a more generalist approach within specialized skills
  3. Implement a thorough vetting process for remote candidates, including practical tasks and communication tests
  4. Maintain high standards in marketing materials when targeting design professionals
  5. Foster close collaboration between marketing and other departments to ensure product knowledge and alignment

Episoder(19)

Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her tran...

20 Feb 202535min

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey a...

13 Feb 202532min

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discu...

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Building a High-Performance Remote Marketing Team: Lessons from Bluecore

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automati...

27 Sep 202434min

Remote Leadership Strategies for High-Performance Teams

Remote Leadership Strategies for High-Performance Teams

In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management s...

11 Sep 202423min

Building a Strong Culture in a Fully Remote Marketing Team

Building a Strong Culture in a Fully Remote Marketing Team

In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian dis...

4 Sep 202424min

Building Resilient Marketing Teams in a Remote-First World

Building Resilient Marketing Teams in a Remote-First World

In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagem...

30 Aug 202431min

Distributed Talent Management: A CMO's Approach to Remote Team Success

Distributed Talent Management: A CMO's Approach to Remote Team Success

In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS pl...

14 Aug 202418min

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