Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans

Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans

In this clip, Steve Rifkind breaks down the year he spent managing New Edition, and why it became his real-world education in the music industry. From meeting key players like Lady B, Hiriam Hicks, and Russell Simmons, to learning how artist management, A&R instincts, and music industry networking actually work in practice, Steve walks through the moments that shaped his approach to building careers.

He also shares the behind-the-scenes story of packaging a bold rap cartoon concept into a real business opportunity, how creative development turns into deal-making, why partnerships shift, and what it takes to push an idea far enough to land a $250,000 record deal with Capitol Records. If you’re an independent artist, artist manager, or aspiring music executive, this is a masterclass in artist development, record deals, label politics, negotiation, and career strategy, told with the kind of honesty you only get from someone who lived it.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30zqrBREeAf2j61iIJzPm2?si=U3aK6O-OTsmO0uTCHmR09w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(259)

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Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

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30 Mar 11min

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

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29 Mar 18min

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

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28 Mar 15min

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

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In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consist...

27 Mar 17min

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

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In this episode of The Manager’s Playbook, I sit down with Tommy Brown (TBHits), hitmaking music producer, songwriter, and one of the most important creative forces behind modern pop music. Tommy has ...

24 Mar 2h 13min

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

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23 Mar 21min

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

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In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.They talk about why doing every part of ...

22 Mar 14min

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