Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.

Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.

He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.

In this episode, Alex and Gareth discuss:

  • What “brand” means in practice, and how it shows up beyond visuals

  • Revolut’s 2023 rebrand and the shift toward a more premium evolution

  • How the emotional experience of a brand shapes trust and loyalty

  • Standing out in a crowded market while maintaining your identity

  • Why Revolut is selective about brand collaborations

  • Leading a team to think outside the box

  • What goes into delivering bold, unexpected design work

  • Gareth’s view on whether AI limits creativity

  • Getting an idea over the finish line and how to not take feedback personally

  • What’s next for Revolut as a global brand

Follow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠

View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d

Episoder(44)

Ep. 44 London as a Launchpad: Revolut’s global HQ and UK banking vision

Ep. 44 London as a Launchpad: Revolut’s global HQ and UK banking vision

With its global headquarters established in London, and a UK banking licence in place, Revolut is entering a new chapter.UK CEO Francesca Carlesi talks about what this shift means for customers and ho...

19 Mar 22min

Ep. 42 Building Revolut in Japan: where tradition meets transformation

Ep. 42 Building Revolut in Japan: where tradition meets transformation

Launching a global financial platform in Japan comes with its own set of rules.Yoko Makiguchi, Revolut’s CEO in Japan, shares the challenges of adapting Revolut to a local customer base and the big op...

15 Des 202529min

Ep. 41 Breaking Ground: turning complex problems into real-world solutions

Ep. 41 Breaking Ground: turning complex problems into real-world solutions

As a Business Development Manager, Patricia knows what it takes to apply a never-settle mindset and turn complex challenges into results.From BLIK in Poland to Multibanco in Portugal, she's been an ad...

30 Okt 202525min

Ep. 40 Ten years of Revolut: the mindset behind the momentum

Ep. 40 Ten years of Revolut: the mindset behind the momentum

How do you build something that lasts a decade and still feel like it’s just getting started?Tom Hambrett, Partner and General Counsel, reflects on 10 years of Revolut. From bold decisions in the earl...

31 Jul 202521min

Ep. 39 Strategic Growth: the power of brand collaborations

Ep. 39 Strategic Growth: the power of brand collaborations

What goes into creating moments that leave a lasting impression?From engineering to consultancy, and now leading partnerships for the Growth team at Revolut, Deborah Wajsbrot shares her experience and...

17 Jul 202523min

Ep. 38 Designing at Scale: what it takes to shape products for millions

Ep. 38 Designing at Scale: what it takes to shape products for millions

What does it take to design financial features that make sense to people, especially when millions rely on them every day?Lead Product Designers Margarida Botelho and Lorenzo Mengolini talk about the ...

3 Jul 202525min

Ep. 37 Getting It Done: RB5 and the future of business finance

Ep. 37 Getting It Done: RB5 and the future of business finance

Pierre Cahuzac leads product for Revolut Business, overseeing the team behind its latest redesign and rebuild.He shares how past roles shaped his leadership and the thinking behind building features a...

19 Jun 202521min

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