Crossing Borders in a Tariff War: The LaunchBoost Playbook from Pure Marketing - Canada's Entrepreneur

Crossing Borders in a Tariff War: The LaunchBoost Playbook from Pure Marketing is for Founders who need to Stop, Think, Focus & Execute is all about crossing border to the USA and beyond. The USA is such a big market that we have to realize that it’s essential for growth — even if it means building and maintaining a US presence.

The new Canada’s Entrepreneur Marketing Podcast is a new podcast show where strategy meets action, and where Canadian founders learn how to scale smarter, faster, and further.

In this first episode of the CE Marketing Podcast, we’re tackling one of the biggest challenges facing Canadian growth companies:

How to expand into the U.S. market — in the middle of a tariff war.

The world of cross-border business is shifting fast. Trade tensions are rewriting the rules, and what used to be a straight road south is now full of roadblocks and opportunities. That’s exactly what LaunchBoost from Pure Marketing in New Jersey is designed to solve. It’s a 90-day marketing and go-to-market system that helps Canadian founders gain measurable traction in the U.S. market. To unpack how it works — and how founders can adapt — I’m joined by two remarkable voices and leaders of the Pure Marketing Group of companies who are shaping the future of growth and innovation:

Melanie Salvador is a venture capitalist and ecosystem strategist, focused on smart city systems and investment frameworks that align capital with civic ambition. And Jared Sanborn is a business builder, strategist, and futurist who believes the best way to predict the future is to create it.

And importantly, we look at this through the eyes of our own Entrepreneur marketing process. The STFE mindset — Stop, Think, Focus, Execute — is not just a process — it’s a way of leading when everything feels uncertain. And it’s a perfect method for growth founders to shape their business in new markets.

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