Osprey Packs: Mike Pfotenhauer

Osprey Packs: Mike Pfotenhauer

With a passion for design and a skill for sewing, Mike Pfotenhauer grew a bespoke backpack business into one of the world’s most popular outdoor brands. He got his start in the 1970’s, when it was hard to find a pack that wasn’t clunky and uncomfortable. Operating out of a little shop in Santa Cruz, California, Mike started making better-fitting packs for hikers, and—with no advertising except for a sign out front—began to get noticed. As demand for the packs grew, Mike was forced to shift production twice: first to a tiny town in Colorado, where Navajo craftsmen helped with the sewing; then, to a sprawling city in South East Asia, where Mike moved his family so he could stay close to the design process. It took more than 25 years, but Osprey eventually grew into a massive global brand, which was sold in 2021 for over 400 million dollars.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(827)

Advice Line with Eric Ryan of Method returns

Advice Line with Eric Ryan of Method returns

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand aw...

23 Apr 40min

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he beli...

20 Apr 1h 5min

Advice Line with Chieh Huang of Boxed

Advice Line with Chieh Huang of Boxed

Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California has a hit horse...

16 Apr 51min

iRobot: Colin Angle. How The Roomba Became a Household Icon

iRobot: Colin Angle. How The Roomba Became a Household Icon

Colin Angle didn’t start out trying to clean people’s floors.He started out trying to shape the future–with robots. In the early days of iRobot, there was no business model. No steady funding. No clea...

13 Apr 1h 3min

Advice Line with Steve Ells of Chipotle

Advice Line with Steve Ells of Chipotle

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interests for her...

9 Apr 42min

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

A lot of founders spend their lives chasing one big idea.Antonio Swad had two.The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate.The second? Building a pizza busi...

6 Apr 1h 18min

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and g...

2 Apr 49min

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which s...

30 Mar 1h 13min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
rss-pa-konto
rss-sunn-okonomi
lederpodden
rss-investering-gjort-enkelt