Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach ...
1 Apr 47min
Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO
More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who...
24 Mar 57min
Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything
What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, ...
18 Mar 59min
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok...
11 Mar 54min
Lara Balazs (Adobe) | The Golden Age of Creativity
To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Fou...
4 Mar 54min
Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy
What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Grou...
25 Feb 1h
Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang
We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...
4 Feb 1h 1min
