The Story Behind the Cycle Guide Fertility Treatment Organizer App

What if the most stressful part of IVF wasn’t the hormones, the scans, or the emotional rollercoaster, but the chaos of managing it all alone at your kitchen table?

In this episode, we meet the doctor-turned-founder who decided that fertility patients deserve better than photocopied instructions and guesswork. Joining us is Dr. Caroline Fiddler, a medical doctor and founder of Cycle Guide, a purpose-built IVF and fertility treatment organizer app. Drawing on her own two-and-a-half-year IVF journey and her career in hospital systems, Caroline shares how witnessing outdated, fragmented processes pushed her to build a simple, intuitive fertility app that helps patients take back control of their treatment.

If you’re going through fertility treatment, building in femtech, or working in healthcare and wondering how to improve patient journeys, this conversation will give you practical insight and emotional validation.

Key Takeaways:

• How did Caroline’s own IVF journey as a single woman and years inside hospital systems lead her to create the Cycle Guide fertility organizer app
• Discover why “simple, intuitive, and flexible” design can be more powerful than feature-heavy fertility platforms
• How does Cycle Guide help patients understand and organise blood tests, ultrasounds, injections, procedures, and trigger shots across an entire IVF cycle
• Learn from the pre-cycle checklist that prepares you for Day 1, tackles clinic contact issues, manages medication storage, and navigates real-life scheduling clashes
• How do Cycle Guide's reminders and colour-coded tasks help patients avoid heartbreaking mistakes, such as missing crucial trigger injections
• Understand the emotional and financial decisions around when to stop collecting your own eggs, change clinics, or consider donor eggs
• How Caroline’s experience highlights the hidden friction inside fertility clinics and hospital systems, and what does that mean for femtech founders
• Learn from Caroline’s honest reflections on rejection, resilience and why she’s still convinced that IVF patients deserve better digital support

Resources:

Caroline Fiddler: LinkedIn

CycleGuide: Instagram

Cycle Guide: https://cycleguide.com.au/

Maaike Steinebach : LinkedIn

Website Femtech Future https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

In a world where fertility patients still juggle life-changing decisions with paper instructions and fragmented systems, Dr. Caroline Fiddler’s story is a reminder that compassionate innovation can rewrite the experience - one organised, empowered cycle at a time.

If you’re navigating IVF yourself, supporting someone who is, or building the next wave of femtech solutions, this episode is your invitation to believe that the process can be clearer, kinder and more in your control.

If this conversation moved you, be part of the movement! Share this episode with someone who needs it, hit like, leave a review so more listeners can discover these stories, and subscribe so you don’t miss out. See you next week for another episode of FemTech at Work, where we spotlight the founders reshaping women’s health- one bold idea at a time!