What Scrum Masters Must Do More of in 2026—Think Like a Business Owner | Lai-Ling Su

Lai-Ling Su: What Scrum Masters Must Do More of in 2026—Think Like a Business Owner

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

"Success is so contextual. And I think the definitions and measurements of success also change over time. So, only you can definitively say what success is at any given time and how to appropriately measure it for your situation." - Lai-Ling Su

Lai-Ling frames success for Scrum Masters around what she'd love to see more of in 2026: smart, strategic, and commercial decision-making. She observes a distinct gap in the business landscape—too few people are making decisions that balance customer value, revenues, expenses, and long-term sustainability.

This could mean reducing SKUs to enhance operational flow and reduce burnout, investing in change management from day one of a transformation, or cutting unused software licenses to save a colleague's job or fund product innovation. To help Scrum Masters develop this capability, Lai-Ling puts them in the shoes of a business owner—whether through simulations, shadowing business leaders, or pairing with product owners to understand the business side of products beyond just the build side.

She emphasizes the difference between learning strategy through theory (like an MBA) versus learning it through actually operating a business, where consequences are real and immediate.

Self-reflection Question: When did you last consider how a decision in your domain impacts the broader commercial viability of your organization?

Featured Retrospective Format for the Week: LEGO Serious Play

Lai-Ling loves using LEGO for deeply reflective retrospectives, and she's a certified LEGO Serious Play facilitator. The approach works beautifully for tender and courageous conversations because building with LEGO does several things simultaneously: it's fun, the physical act of building helps process and articulate thoughts you didn't have words for, and it depersonalizes what's said because participants talk about a physical object rather than directly about people. You don't need expensive certified kits—just grab basic bricks from a local shop, pose a reflective question, and let people build.

Lai-Ling notes that her best retrospectives have often been the most deeply uncomfortable ones for participants, because of how much personal and emotional truth emerges when you create that safe space for constructive dialogue. The kinetic and visual elements help crystallize ideas that would otherwise not come out so easily.

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About Lai-Ling Su

Lai-Ling fixes the gap between operating model design and real-world delivery through her interim executive, consulting, capability building, and executive coaching work. She also equips product and transformation leaders with the capability everyone expects but no one teaches - how to navigate the people, politics, and performance expectations that come with their jobs.

You can link with Lai-Ling Su on LinkedIn.