214. We Are Losing the Climate Crisis Narrative Fight with Maya Lilly

Climate change is one of the biggest stories of our time—but the way we tell that story hasn’t always kept up with how people actually consume media today.

As younger audiences spend more time on social platforms and less time watching traditional news or documentaries, climate communicators are being forced to rethink not just what stories they tell, but how they tell them.

That’s why in episode 214 of the Outdoor Minimalist podcast, we’re talking about the future of climate storytelling—and how powerful narratives can shift the focus from individual actions to systemic change, and why short-form media might be one of the most important tools in the climate movement if we want to reach the next generation.

To help us break down how climate storytelling has changed and where we think it is headed, I am joined by Maya Lilly.

Maya Lilly is a producer, speaker, and climate storyteller leading The Years Project, the Emmy-winning media nonprofit redefining how the world understands climate change. With a background spanning documentary filmmaking, environmental science, and performance, Maya brings a rare blend of creative direction and scientific insight to climate communication.

Her mission is bold and clear: to use storytelling as a catalyst for justice, empathy, and measurable climate action. Through projects like Inside the Movement, she amplifies frontline voices and turns complex environmental issues into human stories that inspire global participation.

Recognized by Grist 50 for transforming Hollywood storytelling, Maya’s voice stands out in a crowded climate media landscape: equal parts credible, courageous, and deeply human.

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The Years Project

Website: https://www.theyearsproject.com/team

LinkedIn: https://www.linkedin.com/company/years-of-living-dangerously-llc/

YouTube: https://www.youtube.com/user/Years

Instagram: https://www.instagram.com/yearsofliving

TikTok: https://www.tiktok.com/@theyearsproject