The Death of Social Media and the Rise of Interest Media

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.


You’ll learn about:

  • Why "Views Achieved" is the Most Merit-Based Marketing Metric
  • The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
  • The Barbell Strategy: Going Extreme Digital and Extreme Analog
  • Why Real-Life Experiential Content Will be Put on a Pedestal
  • The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

Episoder(3452)

How to Win in a Future with 100 Billion AI Influencers

How to Win in a Future with 100 Billion AI Influencers

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across mult...

12 Mar 47min

The Future of Marketing: How to Leverage YouTube Shorts and AI

The Future of Marketing: How to Leverage YouTube Shorts and AI

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I e...

11 Mar 57min

2026 Marketing Playbook: From Organic Social to Live Shopping

2026 Marketing Playbook: From Organic Social to Live Shopping

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is...

10 Mar 58min

How You Can Win the Attention Arbitrage Game in 2026

How You Can Win the Attention Arbitrage Game in 2026

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily conte...

9 Mar 1h 33min

9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness

9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why t...

6 Mar 8min

How to Future-Proof Your Business and Win with AI

How to Future-Proof Your Business and Win with AI

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices....

5 Mar 46min

The Brand You Build is the Only Arbitrage You Can Rely On

The Brand You Build is the Only Arbitrage You Can Rely On

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I...

4 Mar 1h 4min

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