273. Quick Thinks: How to Create Messages People Remember

273. Quick Thinks: How to Create Messages People Remember

Memorable communication isn’t about saying more—it’s making the right idea stick.


No matter how compelling a presentation feels in the moment, most of what you say won’t last in your audience’s memory. The key isn’t trying to make people remember everything — it’s ensuring they remember what matters most.


Carmen Simon is a cognitive neuroscientist, author, and expert on how the brain pays attention and forms memories. Her research explores how communication can move beyond passive listening and become an experience the brain actually holds onto. “The way we come to know the world is through the interaction of brain, body, and environment,” she explains. “The more you invite your audiences to interact with anything, especially physically, the more you impact cognition.”

In this Quick Thinks episode of Think Fast Talk Smart, Simon and host Matt Abrahams explore practical, research-backed ways to make communication more memorable. They discuss why handwriting notes can deepen understanding, how curiosity and tension capture attention, and why communicators should avoid overwhelming audiences with too much information. Instead, Simon encourages speakers to structure ideas so audiences can recognize patterns and return to a clear core message.


Episode Reference Links:

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Chapters:

  • (00:00) - Introduction
  • (02:31) - Embodied Cognition Explained
  • (04:44) - The Impact of Environment on Attention
  • (06:08) - Sparking Curiosity in Your Audience
  • (10:24) - Avoiding Cognitive Overload
  • (15:04) - Using Visuals to Improve Recall
  • (18:59) - Conclusion

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Episoder(279)

272. Say What Sticks: The Neuroscience of Memorable Communication

272. Say What Sticks: The Neuroscience of Memorable Communication

People are forgetful. Here’s how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they...

16 Mar 23min

271. Rethinks: The Key to Lasting Behavior Change

271. Rethinks: The Key to Lasting Behavior Change

The secret to building habits that stick.Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do ...

12 Mar 23min

270. Make Belief: The Mindset Shifts That Make Your Communication Stronger

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Why beliefs can either cap our potential or push us toward possibility.What you believe about yourself could be holding you back. Fortunately, Nir Eyal says beliefs aren’t truths — and you can choose ...

9 Mar 25min

269. Ask Matt Anything: Bring Clarity to Complicated Conversations

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268. Going Viral: How To Balance Authenticity and Spectacle

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How to communicate who you are online.You may not think of yourself as a content creator, but in the creator economy, Angèle Christin says we all have to learn how to communicate who we are online.Chr...

2 Mar 22min

267. Rethinks: Why Authenticity Leads to Better Communication

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Why being true to yourself enables you to show up better for others.From the way you communicate, to the way you build your life and career, Graham Weaver, MBA ’99, says it’s about “giving yourself pe...

26 Feb 26min

266. Your Brain Has Too Many Tabs Open: Managing the Voice in Your Head

266. Your Brain Has Too Many Tabs Open: Managing the Voice in Your Head

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