The Secret to a $0 Customer Acquisition Cost

The Secret to a $0 Customer Acquisition Cost

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup.

For more on Good Girl Snacks and show notes click here.

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Episoder(600)

How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK ret...

2 Apr 37min

Why Celebrities Are Getting Into Business (And What Most Get Wrong)

Why Celebrities Are Getting Into Business (And What Most Get Wrong)

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically. For more on Pivot Projects and show notes ...

31 Mar 34min

He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Stud...

26 Mar 36min

How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentia...

19 Mar 31min

How I Scaled My Side Hustle to $15 Million

How I Scaled My Side Hustle to $15 Million

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. For more on By Rosie...

17 Mar 34min

How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. To...

12 Mar 26min

The Simple Formula Behind an 8-Figure Sustainable Brand

The Simple Formula Behind an 8-Figure Sustainable Brand

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while ...

10 Mar 37min

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