Recode Decode: Larry Ingrassia

Recode Decode: Larry Ingrassia

Journalist Larry Ingrassia talks with Recode’s Jason Del Rey about his new book, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy. Ingrassia, a longtime editor for the Wall Street Journal, New York Times and Los Angeles Times, returned to his journalistic roots to report and write the book, which was triggered by the news that the upstart direct-to-consumer razor company Dollar Shave Club had been bought by Unilever for $1 billion. He explains how the relatively inexperienced outsiders who founded the companies he profiles exploited a “customer experience” gap that established retailers weren’t addressing; the inverse correlation between competition and venture capital among e-commerce startups; and how going directly to your customer may change what they expect of your culture and service. Plus: Why, in the end, these companies can’t ignore Amazon forever. Featuring: Larry Ingrassia (@IngrassiaLA), author, Billion Dollar Brand Club Host: Jason Del Rey (@delrey), senior commerce editor, Recode More to explore: Subscribe for free to Reset, Recode's new podcast that explores why — and how — tech is changing everything. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(917)

Yahoo CEO Jim Lanzone on reviving the web's homepage

Yahoo CEO Jim Lanzone on reviving the web's homepage

Jim Lanzone is the CEO of Yahoo. It's basically impossible to sum up Yahoo's story over the last 25 years, but the short version is that once upon a time, Yahoo paid Google to run the search box on it...

16 Mar 1h 17min

Anthropic doesn't trust the Pentagon, and neither should you

Anthropic doesn't trust the Pentagon, and neither should you

My guest today is Mike Masnick, the founder and CEO of Techdirt, the excellent and long-running tech policy blog. Mike has been writing about government overreach, privacy in the digital age, and othe...

12 Mar 48min

Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have...

9 Mar 1h 12min

Prediction markets want to be the news

Prediction markets want to be the news

Today let’s talk about prediction markets, which continue to insert themselves into the news cycle and the news in increasingly weird, unsettling, and potentially illegal ways.  My guest today is Liz...

5 Mar 45min

Zillow's CEO on growth during a housing crisis

Zillow's CEO on growth during a housing crisis

Today, I’m talking with Zillow CEO Jeremy Wacksman. Zillow is one of those apps that really exemplifies what you might call the smartphone era of software: the company built a great mobile app for loo...

2 Mar 1h 5min

Inside Xbox's executive shakeup

Inside Xbox's executive shakeup

Today, we’re talking about the future of Xbox. Phil Spencer, a two-time Decoder guest who’s led Xbox for more than a decade, is stepping down. But in a shocking twist, his deputy long-assumed successo...

26 Feb 43min

Hank Green lets loose on YouTube, billionaires, and algorithms

Hank Green lets loose on YouTube, billionaires, and algorithms

Today, I’m talking with Hank Green, a longtime friend of Decoder and the co-founder and now former owner of Complexly, an online education company he started with his brother John in 2012. I say forme...

23 Feb 1h 11min

Money no longer matters to AI's top talent

Money no longer matters to AI's top talent

Today we're talking about the war for AI talent. Right now, the hottest job market on the planet is for AI researchers. And the vast majority of these people are concentrated into a small number of hu...

19 Feb 41min

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