#51: Putting More “You” in Your Business—A Guide to Building Brand Personality

I have a question for you. What do Seth Godin, Kim Kardashian, Taylor Swift, and Richard Branson all have in common? If the first thing that comes to mind is that they have millions of followers on social media, you are right about that. That’s definitely true. But the answer I am looking for is the reason behind their millions of followers on social media. There’s a single strategy they all share, a strategy that drives enormous numbers of people to follow them. The answer: their brands are big on personality. It would actually be truer to say that their personalities are their brands. From their signature look to their unique ways of expressing themselves, these people package their content in a way that sets them apart from anybody else in their niche. When you have great content, really smart offers, and a foolproof marketing strategy and you are still not getting the traction your brand deserves, what you may be missing is personality. People respect someone who works really hard. But they love someone whom they feel is real, someone they can connect with. And in a marketplace that’s bursting with hard-working, hustling entrepreneurs, people are more likely to follow their heart than anything else. What you want is for their heart to lead them to you. Today’s episode is all about making that authentic connection with your audience by infusing your brand with personality--your personality. Before I dive in, today’s free download is called “The Entrepreneur’s Guide To Infusing Your Personality In All You Do.” It shows some of the best examples of strategies I am going to highlight for you today. Download it by clicking here. let’s jump into the various ways that you can start infusing your winning personality into your brand through various kinds of messaging. Written Content This applies to blogging, of course, but also to social media updates, email marketing, and anything else your audience might read from you. It’s a pretty general rule that it’s best to write the way you talk. For some people that comes naturally. For others, it sometimes feels like rocket science. It can also feel a little bit vulnerable if you want to be taken seriously as a professional. But believe me, it’s always better to sound like you—quirks and all—than to sound like a generic “professional” with nothing unique or charming to make your voice memorable. If it’s hard for you to write the way you talk, then run your next piece of content by your best friend or spouse, and ask them to tell you honestly if it sounds like you. Your “About” Page About Pages can represent over 60% of your website’s total traffic. Sound crazy? It just goes to show that people really want to know who you are. When they click on your About Page, it means they like what they have been reading so far and they want to get to know more about the kind of person you are. Which means you’re more than halfway to getting a new customer! One person whose About Page helps her stand miles apart from her crowd is publicity expert Melissa Cassera. Her About Page is so good that I’m including the entire thing in the free PDF that I’ve created for you. Click here to get the download now. EPISODE FREEBIE Get the Entrepreneur's Guide to Infusing Personality in All You Do FREE DOWNLOAD I know that feels scary at times. You don’t want to lose potential customers because you say something one way and not another way. When you take risks and really put your personality out there, sometimes it can be a little polarizing. But that’s okay. All you really need to worry about is that You are being yourself, and You’re creating content that will resonate with your ideal audience. Don’t forget to download the free PDF I’m offering with this episode. It will show you examples of infusing your personality in your brand. I’ve also included some practical steps on how to use storytelling to infuse your personality into your messaging. Click here to get it now.