News from 356 with John Wall

Advertisers Using AI to Find Podcast Opportunities

Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help.

By: InsideRadio

From: Inside Radio

Facebook and Instagram Dive into eCommerce with Shops

The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram.

By: Andrew Hutchinson

From: Social Media Today

What Happened to Google Search Results After the May Core Update?

There has been a good deal of chatter out there about something seeming amiss with Google's search results post-update. Did Google break something? And if they did, can they fix it?

By: Barry Schwartz

From: Search Engine Roundtable

Episoder(844)

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin a...

30 Jan 45min

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

12 Jan 41min

777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

2 Des 20251h 3min

776 | Wil Reynolds: Don't Do F*cking Listicles

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Nov 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

12 Nov 202535min

774 | Paid Ad News from the EDGE | Week of 10.27.25

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Okt 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...

23 Okt 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Okt 202542min

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