373 | Podcast Monetization with Benjamin Shapiro

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast. In Part 1 we covered podcast growth techniques. In Part 2 of our interview, we cover the major points of monetization of a podcast. We cover:

• How do you get a sponsor for your podcast?
• What are good models for advertising rates on a podcast?
• How does frequency play into podcast sponsorships?
• What should advertisers know when starting to advertise on podcasts?
• Is CPM going away as a podcast advertising model?