441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.

[00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the pandemic

[00:14:52] How Big Tech’s efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers.

[00:16:59] Are Ad platforms too hyper-sensitive?

[00:19:00] We will have more inclusive marketing in the future.

[00:23:43] Audiences are smart, passionate and the most vocal they have ever been.

[00:25:26] You can’t please everyone

[00:23:43] The world of product marketing and demand generation