587 | What is Marketplace SEO? w/ Brodie Clark

587 | What is Marketplace SEO? w/ Brodie Clark

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today.

Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE!

  • [00:00:34] Reintroducing Brodie Clark
  • [00:01:48] Marketplace SEO
  • [00:09:39] Top 5 Points for Marketplace SEO
  • [00:15:22] EDGE of the Web Title Sponsor: Site Strategics
  • [00:16:07] Google's Choosing Not to Index Sometimes
  • [00:19:36] User-Generated Content
  • [00:21:57] EDGE of the Web Sponsor: Wix
  • [00:22:31] Localized Content Strategy in Marketplace SEO
  • [00:24:44] Unique Content
  • [00:28:03] What Does the SEO Community Need to Thrive
  • [00:33:04] EDGE of the Web Sponsor: SE Ranking
  • [00:34:38] Fear of Scrutiny

Thanks to our sponsors!

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Episoder(844)

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin a...

30 Jan 45min

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

12 Jan 41min

777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

2 Des 20251h 3min

776 | Wil Reynolds: Don't Do F*cking Listicles

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Nov 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

12 Nov 202535min

774 | Paid Ad News from the EDGE | Week of 10.27.25

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Okt 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...

23 Okt 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Okt 202542min

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