Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.

Show notes: https://www.socialmediaexaminer.com/107

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