Selling ‘Barbie’: Inside the Marketing Phenomenon

Matt is joined by Warner Bros. president of worldwide marketing Josh Goldstine to discuss the strategy behind one of the great marketing campaigns of all time in ‘Barbie.' They break down the bold and subversive marketing choices that suggested this was not your typical ‘Barbie’ movie; how they were able to pull this off with the owner of Barbie IP, Mattel; and how the ‘Barbenheimer’ phenomenon took effect. Later, Matt makes a prediction about ‘Barbie’s' chances at an Oscar nomination. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Josh Goldstine Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices