The Foundr Podcast with Nathan Chan18 Nov 2022

435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience. Listen to Nathan and Casey discuss: How the 2008 recession spurred his career in digital marketing Becoming a video marketing consultant before it was a thing Investing his consulting earnings into developing EasyWebinar Changing his business model from a plugin to SaaS The fundamentals of a high-converting webinar The differences between automated and live webinars Webinar funnels and how they can generate qualified leads Using webinars as a customer retention tool Why feeling like an idiot is the most common webinar mistake And much more webinar and live event advice… This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Episoder(714)

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712: The Near-Death Experience That Built a $400M Year Business

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711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

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30 Sep 41min

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

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28 Sep 15min

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

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708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

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707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

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706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

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16 Sep 37min