Why Tubi CEO Anjali Sud thinks free TV can win again

Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. CEO Anjali Sud joins Decoder to explain why she thinks Tubi's model "could be" profitable, and how Tubi competes not only against the premium streamers, but also against the big competitors for viewers' time: TikTok and Youtube. Links: As streaming becomes more expensive, Tubi cashes in on the value of free | Los Angeles Times Tubi’s new redesign wants to push you down the rabbit hole | The Verge Tubi Rabbit AI: ChatGPT can give you better movie recommendations | The Verge The future of streaming is free ad-supported TV and movies | The Verge It’s true: people like leaving their TVs on in the background | The Verge Stubios is the new name of Tubi’s fan-fueled studio program | The Verge Comcast has a Netflix, Peacock, and Apple TV Plus bundle coming | The Verge A Disney, Hulu, and Max streaming bundle is on the way | The Verge Transcript: https://www.theverge.com/e/23942621 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(918)

Paramount's $110 billion Warner Bros. gamble

Paramount's $110 billion Warner Bros. gamble

Today, let’s talk about the big Paramount-Warner Bros. Discovery merger. Right now, Paramount head David Ellison is very much acting like he’s over the finish line after outbidding Netflix, which walk...

19 Mar 48min

Yahoo CEO Jim Lanzone on reviving the web's homepage

Yahoo CEO Jim Lanzone on reviving the web's homepage

Jim Lanzone is the CEO of Yahoo. It's basically impossible to sum up Yahoo's story over the last 25 years, but the short version is that once upon a time, Yahoo paid Google to run the search box on it...

16 Mar 1h 17min

Anthropic doesn't trust the Pentagon, and neither should you

Anthropic doesn't trust the Pentagon, and neither should you

My guest today is Mike Masnick, the founder and CEO of Techdirt, the excellent and long-running tech policy blog. Mike has been writing about government overreach, privacy in the digital age, and othe...

12 Mar 48min

Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have...

9 Mar 1h 12min

Prediction markets want to be the news

Prediction markets want to be the news

Today let’s talk about prediction markets, which continue to insert themselves into the news cycle and the news in increasingly weird, unsettling, and potentially illegal ways.  My guest today is Liz...

5 Mar 45min

Zillow's CEO on growth during a housing crisis

Zillow's CEO on growth during a housing crisis

Today, I’m talking with Zillow CEO Jeremy Wacksman. Zillow is one of those apps that really exemplifies what you might call the smartphone era of software: the company built a great mobile app for loo...

2 Mar 1h 5min

Inside Xbox's executive shakeup

Inside Xbox's executive shakeup

Today, we’re talking about the future of Xbox. Phil Spencer, a two-time Decoder guest who’s led Xbox for more than a decade, is stepping down. But in a shocking twist, his deputy long-assumed successo...

26 Feb 43min

Hank Green lets loose on YouTube, billionaires, and algorithms

Hank Green lets loose on YouTube, billionaires, and algorithms

Today, I’m talking with Hank Green, a longtime friend of Decoder and the co-founder and now former owner of Complexly, an online education company he started with his brother John in 2012. I say forme...

23 Feb 1h 11min

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