#162 - Influencer marketing: Beneficial partnership endorsements, relationship management, & organic growth | Tom Griffin, Jackie Tsontakis, & Steph Coates

When is it beneficial to welcome influencers to your marketing plan? Here are the details on how Levels thinks about influencer marketing, partnership endorsements, relationship management, and organic growth in this chat between Tom Griffin, Jackie Tsontakis, & Steph Coates. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.

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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Tom Griffin, Jackie Tsontakis, and Steph Coates discuss:

(02:56) – What does partnership mean?

(07:15) – The influence of content creators

(15:01) – Why we’re focusing on a specific audience

(17:28) – Offer access to the people who need it most

(20:13) – How partnership can pressure food companies into having higher standards

(28:08) – The Ferriss Effect

(33:33) – Finding the right partnerships

(41:30) – How async has shaped Levels

(50:12) – The challenges of scaling

Transcripts & Show Notes

🔗 Helpful links:

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Connect with Steph on LinkedIn: https://linkedin.com/in/stephanie-coates