Ep. 51: MindSync: The Role of Empathy in Advertising
In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
26 Aug 36min
Ep. 50: T&P: Integrating Creative, Data & Performance
In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
20 Aug 33min
Ep. 49: Decoding Media Measurement with M+C Saatchi Performance
In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
31 Jul 40min
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement
In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25
2 Jul 17min
Ep. 47: Starcom: The Dynamics of Consolidation in Advertising
In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors. Jacques shares insights from his extensive career in programmatic advertising, emphasizing the importance of adaptability, training, and innovation in navigating the complexities of the industry. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
24 Jun 36min
Ep. 46: UM: When Branding Meets Performance
In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
3 Jun 30min
Ep. 45: FirstParty Capital: The Future of AdTech Investment
In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
21 Mai 30min
Ep. 44: The New Rules of TV Measurement
In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
7 Mai 43min
