Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)
The Art Biz11 Jul 2024

Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)

Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists.

As he'll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios.

Jeff and Alyson talk about:

  • What it takes to put on a studio tour
  • Which artists do well in studio tours
  • Why it's important to do plenty of marketing yourself and not rely solely on the organizer of a studio tour
  • His marketing strategies, costs, and lots more.

There are, of course, ramifications around opening your studio to visitors, supporters, and strangers, but that's for another episode.

🎧 RELATED EPISODES

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171)

Reaching the Other 99% for Your Art Business with Adele Sypesteyn (ep. 163)

Increasing Art Sales with Online Events with Patricia Griffin (ep. 97)

📖 To read more, see images, find resources mentioned, and leave a comment, visit ArtBizSuccess.com/schaller-countytour

⭐️ Connect with Jeff and see more of his art: https://jeffschaller.com

⭐️ Connect with the County Studio Tour: https://www.countystudiotour.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/

Episoder(260)

Do You Have the Art Business You Actually Want? (259)

Do You Have the Art Business You Actually Want? (259)

Most artists didn't design their art business — they drifted into it. In this solo episode, Art Biz host Alyson Stanfield invites you to slow down long enough to ask a question most artists never take...

11 Mar 18min

Stop Being Busy, Start Being Strategic (258)

Stop Being Busy, Start Being Strategic (258)

Being busy is boring. In episode 258 of The Art Biz, host Alyson Stanfield makes the case that most artists are so deep in execution mode that they never step back to evaluate, redirect, or ask whethe...

5 Mar 24min

When You Want to Sell More Original Art (257)

When You Want to Sell More Original Art (257)

Selling products — giclées, pillows, aprons, notebooks — made sense when you started. But if you've been asking how to sell more original art and not getting traction, something may need to shift. Hos...

26 Feb 27min

Healing Your Money Allergy with Hannah Cole (256)

Healing Your Money Allergy with Hannah Cole (256)

Artist and tax advisor Hannah Cole knows firsthand how shame can poison an artist's relationship with money. When her dad's accountant asked "When are you gonna get a real job?" instead of helping her...

12 Feb 53min

Building Community Through Art: The Lights Out Model (255)

Building Community Through Art: The Lights Out Model (255)

Daniel Sipe and Karlë Woods didn't set out to start an arts organization. They just wanted to talk to artists during the pandemic. Four years later, Lights Out has produced 95 artist documentaries, th...

29 Jan 43min

Art World Gatekeeping Forces Artists to Compete with Damien Davis (254)

Art World Gatekeeping Forces Artists to Compete with Damien Davis (254)

Damien Davis is a visual artist and writer who questions the art world's power structures from an artist's perspective. In this conversation with host Alyson Stanfield, he exposes the gatekeeping mech...

22 Jan 52min

Practicing Steady Confidence as an Artist (253)

Practicing Steady Confidence as an Artist (253)

Host Alyson Stanfield reveals an uncomfortable truth in this solo episode: the problem isn't that you don't know enough. The real challenge is building the confidence to act on what you already know. ...

8 Jan 16min

Stop Waiting for Opportunities and Start Shaping Them with Ebony Iman Dallas (252)

Stop Waiting for Opportunities and Start Shaping Them with Ebony Iman Dallas (252)

host: Alyson Stanfield In this coaching-style episode, host Alyson Stanfield coaches Ebony Iman Dallas through the challenges of building a sustainable public art career while navigating motherhood, a...

18 Des 202550min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
utbytte
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
liberal-halvtime
rss-politisk-preik
okonomiamatorene