Loyalty360 Loyalty Live - Martha Cohen, Kobie

Loyalty360 Loyalty Live - Martha Cohen, Kobie

Send us Fan Mail Loyalty360's Mark Johnson interviews Martha Cohen, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions,...

Episoder(516)

Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity

Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity

Send us Fan Mail For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a long trip. An unexpected repair that can’...

26 Mar 36min

Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care

Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care

Send us Fan Mail Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized for its leadership in laundry products, ...

19 Mar 40min

Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026

Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026

Send us Fan Mail As brands enter 2026, loyalty is being reshaped by a blunt reality: customer acquisition costs keep climbing, and retention is now a core growth lever. Loyalty programs are no longer ...

17 Mar 39min

Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026

Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026

Send us Fan Mail For many brands, figuring out how to improve loyalty outcomes in 2026 can feel a bit like searching for the meaning of life: Complex, constantly evolving, and deeply personal. What dr...

10 Mar 47min

Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy

Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy

Send us Fan Mail What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As trav...

5 Mar 29min

Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Send us Fan Mail Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with s...

26 Feb 21min

Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

Send us Fan Mail As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points, miles, and introductory bonuses still mat...

24 Feb 19min

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

Send us Fan Mail Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, p...

19 Feb 20min

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