33: Social media marketing is not an admin job

33: Social media marketing is not an admin job

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!

In this episode we explain why we stand by this statement and what social media marketing actually involves.

Tune in to hear:

➾ What we mean when we share that controversial opinion

➾ Some jobs that social media marketers should not be doing

➾ What social media marketing actually involves... spoiler alert, it's not SEO!

We'd love to know what you think a social media manager does - drop into our DMs and let us know!

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

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Episoder(196)

193: Atomicon 2026: the biggest takeaways for freelance social media managers

193: Atomicon 2026: the biggest takeaways for freelance social media managers

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unp...

23 Jun 26min

192: What freelance social media managers can learn from this year's biggest social media launches

192: What freelance social media managers can learn from this year's biggest social media launches

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How...

16 Jun 29min

191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, ...

9 Jun 26min

190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you thro...

2 Jun 19min

189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.In this episode, we're ch...

26 Mai 17min

188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.In this episode, we're chatti...

19 Mai 17min

187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer

187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer

How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and ...

12 Mai 18min

186: How to create a group offer in one day

186: How to create a group offer in one day

Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your inc...

5 Mai 15min

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