51: Apple Car Expectations ft. Ben Sullins

51: Apple Car Expectations ft. Ben Sullins

YouTuber and electric vehicle expert Ben Sullins joins us on this week's episode of The MacRumors Show to talk through all of the latest rumors and expectations around the Apple Car.

Apple initially intended its electric vehicle to have many unique design features, including no steering wheel or brake pedal, and inward-facing seats in a limousine-like configuration, but the company has since scaled back its ambitions. Now, the car is expected to have a more traditional design with a driver's seat, steering wheel, and conventional pedals. It was also planned to start at around $120,000 with full-self driving functionality, but now Apple is aiming for a sub-$100,000 price point with only limited autonomous driving capabilities on highways. Apple is purportedly aiming to launch the vehicle around 2026.

We discuss what Ben expects from the Apple Car's identity, unique selling points, driving style, and go-to-market strategy. Ben analyses where the vehicle is likely to be positioned and its sub-$100,000 price point, and whether it can compete with Tesla’s offerings. We also discuss autonomous driving functionality and where the broader electric vehicle market will be by the time Apple's car launches, how Tesla is likely to respond, and more. See more of Ben's work over on his YouTube channel. Follow us on Twitter @danbarbera and @HartleyCharlton.

Watch a video version of The MacRumors Show on our YouTube channel and subscribe to keep up with all of our Apple-focused videos.

Episoder(172)

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185: MacBook Neo Is Here — Should You Buy Apple’s $599 Laptop?

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184: Apple Experience Recap: $599 MacBook Neo Announced!

184: Apple Experience Recap: $599 MacBook Neo Announced!

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6 Mar 1h 3min

183: What's Coming at the March 4th 'Apple Experience'?

183: What's Coming at the March 4th 'Apple Experience'?

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182: iPhone 17e Coming Soon But Revamped Siri Delayed Again?

182: iPhone 17e Coming Soon But Revamped Siri Delayed Again?

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181: All the New Macs Coming This Year

181: All the New Macs Coming This Year

On this week's episode of The MacRumors Show, we discuss all of the new Macs Apple is expected to release this year, starting with the M5 Pro and M5 Max MacBook Pro. Following the release of the M5 ‌M...

6 Feb 43min

180: Apple Launches AirTag 2 and Apple Creator Studio

180: Apple Launches AirTag 2 and Apple Creator Studio

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30 Jan 43min

179: Siri Chatbot and Apple AI Pin

179: Siri Chatbot and Apple AI Pin

On this week's episode of The MacRumors Show, we discuss Apple's plan to turn Siri into an chatbot with iOS 27, alongside plans for new hardware such as an AI pin.Apple reportedly plans to turn Siri i...

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178: Reflecting on CES 2026, Apple Creator Studio and Gemini-Powered Siri

178: Reflecting on CES 2026, Apple Creator Studio and Gemini-Powered Siri

On this year's first episode of The MacRumors Show, we take a look at CES 2026, Apple Creator Studio, and the confirmation that Google Gemini will power the next-generation version of Siri. Following ...

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