Why Luxury Brands Invest In Digitalretailing?

Resistance to #digitalisation

#Technology has not only changed the way people connect but it has also had a huge #impact on the way people #shop. With the #covid19 #pandemic, #shoppingonline has grown even more than projected. #Businesses were required to #digitize in order to sustain #business. In the #fashionindustry, the #pandemic has accelerated many changes that were already underway. One of the #biggest #changes in the #industry is the way #luxurybrands are finally embracing the use of #digital.

Over the last decade, #highendbrands have been hesitant to embrace and adapt to moving their operations from #retailstores to #online. Most #luxurybrands have resisted dealing with #onlineretailing as they believed going #digital would make them seem more generic, negatively affect people’s perception of the #brand’s image and they believed it would open more space for counterfeiting. However, the global #pandemic has proven to #luxurybrands that #digital is here to stay.

High-end brands are finally taking to #ecommerce.

Read more: https://blog.thedigitalmarketinginstitute.org/why-are-luxury-brands-beginning-to-invest-in-digital-retailing/

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